Scope of digital marketing in India:
The system of Indian marketing is changing from analogue to digital very rapidly now a days. Scope of digital marketing in India is growing because of increase in internet access which is a material thing among professionals and the usage of mobiles also growing. These changes are continuous to be rapid with digital channels constantly growing in volume and strengths.
Smart marketers are keep on top of the scale of change and ensure their strategies and touch points are reflecting where customers are spending their valuable time. So these things are gives us an indication of scale of change we have seen so far and implies the quantity of what is coming.
The facts here are digital methods of advertising are faster and practical. Apart from this we can mention the benefits by usage of digital marketing. we can see the quick snapshot of various channels of digital marketing here.
–Search engine optimization (SEO)
–PPC (Pay per click advertising)
–Social media (Facebook, Twitter, Google plus & LinkedIn etc.)
Why it is Important for Businesses?
Now a days Indian economic environment is running into tough situations at the same time consumers spending levels are also very low & they have becoming very knowledgeable and selective about the products they are going to buy.
Decision making is happening based on the brand name where as advertising is playing an important role in that decision process. Before marketing a product using digital media the initiator should be aware of 3 parameters. They are
-Competition from rivals
-Internet/word of mouth
-Consumer decision making
-Raising up niche segment
If we try to combine the above four traits of the business environment then it becomes multi faced and consumer driven. In such market, the mix of marketing is ever changing and the need starts with the smart way of marketing strategies & managers.
Steps to follow for bringing traditional mode of marketing into Digital Era:
-Delivering superior experience
-Selection of right marketing strategy
-Choosing right marketing technology
-Implementing the process & governance
-Using better metrics to drive the success
Steps to follow for an Implementation of digital marketing strategy:
-Define the Goals of your business
-Creating buyer personas
-Bringing plans into actions
-Measurement of digital marketing efforts
A plan will help you to understand the online market share and from your competitors also. So many companies are turning towards digital marketing & it is important that pull your socks up and make optimal use of what you can.
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